An inclusive strategy to trigger solar technology market: Case studies of rural distribution models from Ethiopia

The paper is based on study of the distribution chain in Ethiopia. The changes in sale, flow of inputs and the partnerships triggered through incentive- based funding is analyzed over a period of almost one year. The findings show that there has been a growth in sales, an increase in frequency of marketing and promotional activity at the final consumer level through the micro and small enterprise network, a development of customized financial products and also an initiation of new channels and strategies of distribution. The push and pull forces created through incentive at the supplier level and end user activation by the last mile MSE is assisting scale up of commercial dissemination of clean energy products in remote and new geographies and also making the products accessible and affordable to the final consumers.